Tina Lloyd’s more than 11 years of digital marketing experience is distinguished by her proficiency to take big ideas and turn them into actionable plans, which have generated engagement and growth across the sports, media and entertainment industries. In her current role as Director of Content Strategy for GOLFPASS – a growing NBC Sports/GOLF Channel membership program founded by global golf superstar Rory McIlroy – Tina is leading the way in measuring customer data to develop new content recommendations featuring some of the top professional golfers in the world. Tina is a former professional golfer, and also a member of both the Sports Hall of Fame and the prestigious Iron Arrow Honor Society at the University of Miami. When she is not connecting the world to golf, she spends time with her husband (former NFL kicker) and three sons. Tina also has a passion for natural wellness through teaching yoga and essential oil education.