Program

Thursday, July 25

SUNSHINE DISTRICT BOARD MEETING
Location: Hilton Tampa Downtown

OPENING RECEPTION: Sunshine District Networking + Leadership Mixer
Location: Hilton Tampa Downtown, Franklin Terrace
Description: Enjoy cocktails and appetizers with colleagues from around the state,
including your 2019 Sunshine District Board of Directors.

Hosted by PRSA Sunshine District and sponsored by Businesswire

Friday, July 26

HOT BREAKFAST AND OPENING KEYNOTE
Program: TBD
Speaker: Sarah Evans
Location: Bayshore Ballroom I
Description: TBD

BREAKOUT SESSIONS
Program: I’m Lovin’ It
Panelists: Denise Wilson, McDonald’s
Location: TBD
Description: McDonald’s is the world’s leading global food service retailer with over 14,000 locations in the U.S. Have you ever wondered how a global brand like McDonald’s builds
reputation? Engaging customers starts in the local community–in fact, more than half of
McDonald’s reputation campaign media coverage is generated in the local markets.
Come learn how the McDonald’s Field Communications Team works with franchisees in local markets to drive the brand forward.  

Program: Lend Me Your Ears, Speech Writing Tips
Speaker: Eric Schnure
Location: TBD
Description: We obsess about reaching audiences. But we become so focused on the
process & protocols that we forget to ask: What’s interesting? What matters? The result is a message that just doesn’t cut it. The good new is we can right the ship. Eric Schnure, former White House speechwriter and co-author of The Political Speechwriter’s Companion, 2nd ed (SAGE, Aug 2019), encourages PR pros to think like a speechwriter. Be an advocate for the audiences we’re trying to reach. Because that’s how we reach them!

Program: Difficult Conversations
Speaker: Kerri Garbis
Location: TBD
Description: Many people would do anything to avoid a difficult conversation. Yet, avoiding difficult conversations, or mishandling them, can result in emotionally charged consequences that require a tremendous amount of time and effort to repair. Rest assured, there is an easier way. This highly interactive session will help participants approach difficult conversations with a process that allows them to confidently manage their emotions and skillfully navigate many possible reactions.

SUNSHINE BREAK & VENDOR DISPLAY
Location: TBD
Description: Relax your mind and meet businesses with tips to help you in your profession.

BREAKOUT SESSIONS
Program: How to Write Shorter, More Powerful Content
Speakers: Missy Hurley and Kyle Parks, B2 Communications
Location: TBD
Description: Attention spans are shorter than ever, and all communicators are charged with writing concisely, without losing any meaning and man times, calling readers to act. Missy Hurley and Kyle Parks of B2 Communications will share their tips for writing short, powerful content, using lessons learned in starting Tampa Bay 100, a digital media platform that publishes 100-word articles.    

Program: Secret Sauce – Interal Communications
Speaker: Brian West, Publix
Location: TBD
Description: TBD  

Program: Gen Z and the Age of Sensory Journalism
Speaker: Andrea “Andy” Coville
Location: TBD
Description: Teens and young twenty-somethings, a.k.a. Gen Z, live in an eight-second world. They look at social media for their news, and like that news with a splash of entertainment. They prefer multimedia to print, and really respond to virtual and augmented reality. The rest of us are tilting in that same direction. Learn more about Gen Z and its influence from our new original research, and how sensory journalism can help journalists, media outlets and brand move today’s audiences.

BREAKOUT SESSIONS
Program: TBD (Nonprofit communications panel)
Panelists: TBD
Location: TBD
Description: TBD

Program: Issues Management
Speaker: Honey Rand
Location: TBD
Description: TBD

Program: PR to Politics
Speaker: Bill Carlson
Location: TBD
Description: TBD

LUNCHEON KEYNOTE & RADIANCE AWARDS
Program: TBD
Speaker: Debra Peterson, APR, PRSA National Chair
Location: TBD
Description: TBD  

The 2019 Radiance Awards recipients will also be announced at the luncheon, and new APRs will be pinned.  

BREAKOUT SESSIONS
Program: Spark (social media panel)
Panelists: TBD
Location: TBD
Description: TBD    

Program: Crisis Comm in a Digital Age
Speaker: Mike Hatcliffe
Location: TBD
Description: TBD    

Program: Messages into Action
Speaker: Dr. Tait Martin
Location: TBD
Description: Awareness does not equal action. If you want a population segment to adopt a lifestyle, buy a product or support your cause, you have to go beyond just telling them about it. Using a multimedia presentation for real-life examples, Dr. Tait Martin will guide the audience through five insight strategies that can be incorporated into any public relations campaign. Attendees will learn tools to lead people to behave in a way that impacts their client’s bottom line–no matter the budget.

SUNSHINE BREAK & VENDOR DISPLAY
Location: TBD
Description: Relax your mind and meet businesses with tips to help you in your profession.

BREAKOUT SESSIONS
Program: Stressed Out? You Aren’t Alone
Panelists: Kurt Wise (University of West Florida), Dr. Kristin Horan (University of Central Florida)
Location: TBD
Description: More than 60% of Americans point to work as a source of stress. Do you feel stress in your job? In this session, you’ll hear the results of a study on stress among public relations professionals. The study was conducted by professors at the University of West Florida. You will also hear from a stress expert from the University of Central Florida Department of Psychology who will speak about ways to help you handle stress on the job in an effective, healthy manner.

Program: Earning a Seat at the Table in an Ever-Shifting Landscape
Speaker: Matt Kucharski, President, Padilla
Location: TBD
Description: The strategic communications field is experiencing change like never before, and the mindsets and skillets of even just a few short years ago are becoming obsolete. As dynamic as it is for us, it’s daunting for the executive leaders that we serve, and we’re in the best position to help them make sense of it all. This session will explore our need to view strategic communications through a different lens in today’s information consumption environment.

Program: Video Storytelling on a Budget
Speaker: Paula MacDonald, APR
Location: TBD
Description: TBD

Welcome Reception
TBD

Presented by Visit Tampa Bay

Saturday, July 27

HOT BREAKFAST AND OPENING KEYNOTE
Program: TBD
Speaker: Dr. Kanika Tomalin , Deputy Mayor and City Administrator of St. Petersburg, Florida
Location: TBD
Description: TBD  

BREAKOUT SESSIONS
Program: Reputation Management
Panelists: Rob Vernon, American Zoological Association, Nicole Paquette, Wildlife Protection at the Humane Society of the U.S.
Location: TBD
Description: TBD    

Program: Changing the Media Landscape: How Newsroom and PR Diversity are Keys to Truthful Storytelling
Speaker: Danielle Bayard Jackson & Josh Jackson
Location: TBD
Description: As the digitization of the news persists, the line between journalism, public relations, and broadcasting have been blurred. But there is one problem among each area that has remained the same: a lack of diversity. In this session, we will examine how homogeneous newsrooms and PR agencies affect the quality and accuracy of storytelling shared with consumers, and how diversity is more than a buzz-word–it’s the very thing true news and public relations depend on.

Program: TBD
Speaker: Muck Rack TBD
Location: TBD
Description: TBD

SUNSHINE BREAK & VENDOR DISPLAY
Location: TBD
Description: Relax your mind and meet businesses with tips to help you in your profession.

CLOSING KEYNOTE
Program: TBD
Speaker: Morra Aarons-Mele
Location: TBD
Description: TBD

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